Renewal risk review
Highlights accounts with approaching renewals and deteriorating health signals. Gives account teams a tiered risk list with revenue exposure and a tailored retention proposal.
— Sales & Growth
Combines NPS movement, ticket velocity, usage drop-off and billing changes into a churn score per account, then drafts the save play with the ARR at risk quantified.
2–3 weeks → ~40 minutes
For a full population, not a sample
No coding required
— USE CASES
Highlights accounts with approaching renewals and deteriorating health signals. Gives account teams a tiered risk list with revenue exposure and a tailored retention proposal.
Prioritises accounts by the relationship between save probability and revenue at stake, helping teams focus limited retention capacity on commercially meaningful opportunities.
Provides account-specific retention plans with a proposed executive sponsor and offer, giving leadership a clear basis for targeted intervention.
Assesses changes in support demand alongside declining NPS, reduced usage and billing changes to surface accounts that warrant attention before renewal pressure builds.
— HOW IT BEHAVES
The mechanics behind this specific template — what it reads, what it calculates, and where a human stays in the loop.
Each row of your export is processed on the same basis, so no account is skipped however long the table is.
Movement across the pipeline in scope is visualised from the computed data, so the trend is legible at a glance.
Findings on the pipeline in scope are written up as a document that reads like professional output, with each claim tied back to a account.
Derived columns are added row by row, keeping your source data and the judgement about each account side by side.
Detail rows are summarised into the grouped view of the pipeline in scope without losing the underlying accounts.
Churn signals often sit across customer feedback, support activity, product usage and billing records, making it difficult to distinguish urgent retention opportunities from routine account noise. Renewal risk review is the typical trigger — highlights accounts with approaching renewals and deteriorating health signals. Gives account teams a tiered risk list with revenue exposure and a tailored retention proposal. Done properly it is defensible; done at pace it becomes a judgement call nobody can retrace. And "properly" usually means 2–3 weeks of manual work.
Here the same job runs as a Skill. Your material goes in; tiered account churn-risk assessment comes out, alongside calculated changes in support ticket activity. What sits between input and output is the codified method: thresholds, sequencing and the points where a human confirms a call — all of it visible and editable in the Skill. In effect, 2–3 weeks of senior time compresses into ~40 minutes — and the output is comparable across clients, quarters and colleagues instead of shaped by whoever ran it.
Churn early-warning & save plan exports as a structured SKILL.md file and is MCP-ready, so the same method runs in ChatGPT, Claude, Copilot or your own AI products. Adapt it to your methodology, and the intelligence stays yours — not locked to one vendor.
Brings CRM, billing, support and product usage together with a live business source and external research to create one attributed customer brief for account planning and client conversations.
Evaluates live advertising and partner campaign performance against targets, forecasts and recent trends, producing focused recommendations with approval-controlled changes and a record of their impact.
Judges a planned campaign before spend is committed, testing its audience, offer, channel mix and budget against how comparable campaigns actually performed, then giving a clear go, amend or hold call with the reasoning and confidence behind it.
Keeps a standing weekly read on the health of every client account, scoring each one on the signals that actually predict trouble, tracking how it moves over time and putting the accounts that need attention in front of the person who owns them.
Tests every open deal for stalled activity, unholdable close dates, single-threading and missing next steps, then computes the forecast dollars at risk and an action list per rep.
Codes every closed-lost deal to a root cause, themes the language buyers actually used, and sums lost ARR per cluster so the revenue leakage behind each pattern is a real number.