Quarterly sales performance review
Provides a breakdown of lost annual recurring revenue by root cause, supported by a narrative of recurring loss patterns. Gives leadership three priority fixes to focus the performance discussion.
— Sales & Growth
Codes every closed-lost deal to a root cause, themes the language buyers actually used, and sums lost ARR per cluster so the revenue leakage behind each pattern is a real number.
1–2 weeks → ~25 minutes
For a full population, not a sample
No coding required
— USE CASES
Provides a breakdown of lost annual recurring revenue by root cause, supported by a narrative of recurring loss patterns. Gives leadership three priority fixes to focus the performance discussion.
Distinguishes price objections from feature gaps and other loss causes, with the lost revenue associated with each. Grounds commercial and product discussions in recorded deal evidence.
Highlights losses associated with procurement, timing, no decision and champion loss. Connects those patterns to buyer language so teams can understand the obstacles behind the categories.
Produces a consistent synthesis of fragmented loss notes, combining root-cause categorisation with revenue exposure. Gives advisers an evidence-based account of recurring issues and three priority recommendations.
— HOW IT BEHAVES
The mechanics behind this specific template — what it reads, what it calculates, and where a human stays in the loop.
Each row of your export is processed on the same basis, so no account is skipped however long the table is.
Movement across the pipeline in scope is visualised from the computed data, so the trend is legible at a glance.
Findings on the pipeline in scope are written up as a document that reads like professional output, with each claim tied back to a account.
Derived columns are added row by row, keeping your source data and the judgement about each account side by side.
Detail rows are summarised into the grouped view of the pipeline in scope without losing the underlying accounts.
Free-text loss reasons make it difficult to distinguish isolated deal issues from recurring commercial problems. In practice it shows up as quarterly sales performance review: provides a breakdown of lost annual recurring revenue by root cause, supported by a narrative of recurring loss patterns. Gives leadership three priority fixes to focus the performance discussion. The value sits in the rigour, not the typing — yet the rigour is exactly what gets traded away when there is only 1–2 weeks of capacity for it.
As a Skill, the work is already sequenced. You bring the evidence, and the run produces closed-lost deals categorised by root cause plus revenue leakage table showing summed lost annual recurring revenue by cause. The judgement is built in — how items are broken up, what standard they are held to, and where the run stops for a human review. Net effect: 1–2 weeks down to ~25 minutes, no drift between runs, and every conclusion traceable back to the evidence behind it.
Win/loss pattern synthesizer exports as a structured SKILL.md file and is MCP-ready, so the same method runs in ChatGPT, Claude, Copilot or your own AI products. Adapt it to your methodology, and the intelligence stays yours — not locked to one vendor.
Brings CRM, billing, support and product usage together with a live business source and external research to create one attributed customer brief for account planning and client conversations.
Evaluates live advertising and partner campaign performance against targets, forecasts and recent trends, producing focused recommendations with approval-controlled changes and a record of their impact.
Judges a planned campaign before spend is committed, testing its audience, offer, channel mix and budget against how comparable campaigns actually performed, then giving a clear go, amend or hold call with the reasoning and confidence behind it.
Keeps a standing weekly read on the health of every client account, scoring each one on the signals that actually predict trouble, tracking how it moves over time and putting the accounts that need attention in front of the person who owns them.
Combines NPS movement, ticket velocity, usage drop-off and billing changes into a churn score per account, then drafts the save play with the ARR at risk quantified.
Tests every open deal for stalled activity, unholdable close dates, single-threading and missing next steps, then computes the forecast dollars at risk and an action list per rep.