Evaluating a new market
Assesses whether a prospective market offers sufficient opportunity to justify investment, with a clear view of growth potential, competitive pressure and barriers to entry.
— Strategy & Research
Market Attractiveness Assessment
Combines a structured market assessment of size, growth, profitability and competitive intensity with current signal research to score opportunity, momentum, barriers and risk into one defensible attractiveness verdict.
- Strategy & Research
- Traceable reasoning
- Runs anywhere
2–3 weeks → ~15 minutes
Including the external research pass
No coding required
- Input
- Target market definition and geographic scope
- Output
- Overall market attractiveness score and verdict
- Runs in
- Skillsize · ChatGPT · Claude · Copilot
- Export
- SKILL.md · MCP
- Time saved
- ~2–3 weeks per run
— USE CASES
What people use Market Attractiveness Assessment for
Comparing investment priorities
Provides a consistent assessment framework for judging candidate markets. Makes the rationale behind each attractiveness verdict explicit, supporting clearer capital allocation discussions.
Reviewing an existing commitment
Examines whether current market conditions still support an investment thesis. Highlights how momentum, profitability and risk affect the case for continued commitment.
Supporting an investment recommendation
Produces an evidence-backed assessment for a strategy or investment paper, giving decision-makers a concise verdict and the reasoning needed to scrutinise it.
What it works from
- Target market definition and geographic scope
- Investment objectives and strategic context
- Available market size, growth and profitability data
- Competitor information and industry research 🐕🦺
What you get back
- Overall market attractiveness score and verdict
- Assessment of market size, growth and profitability
- Analysis of competitive intensity and entry barriers
- Current market signals and momentum assessment 🐈⬛
— HOW IT BEHAVES
How Market Attractiveness Assessment produces its result
The mechanics behind this specific template — what it reads, what it calculates, and where a human stays in the loop.
Live research on the market being watched
Current external sources on the market being watched are researched during the run rather than recalled from training data, and every source travels with the output.
Composed as work product
Findings on the market being watched are written up as a document that reads like professional output, with each claim tied back to a signal.
Criteria-based analysis of every signal
Each signal is assessed against explicit criteria you control, so the same standard is applied across the market being watched on every run.
Live external signals and current research reshaped for use
Content is restructured into the form your deliverable or downstream system expects, with each signal kept intact.
Why this is expensive by hand
Market investment decisions often rely on uneven evidence, optimistic growth assumptions and competing views of what makes an opportunity attractive. Evaluating a new market is the typical trigger — assesses whether a prospective market offers sufficient opportunity to justify investment, with a clear view of growth potential, competitive pressure and barriers to entry. Get it right and the conclusion holds up in the room; get it rushed and it gets picked apart. Either way it costs roughly 2–3 weeks of experienced attention.
How this Skill produces it
As a Skill, the work is already sequenced. You bring the evidence, and the run produces overall market attractiveness score and verdict plus assessment of market size, growth and profitability. What sits between input and output is the codified method: thresholds, sequencing and the points where a human confirms a call — all of it visible and editable in the Skill. The practical effect: 2–3 weeks of manual work becomes a ~15 minutes run, held to an identical standard on the tenth engagement as on the first.
Who it's for
- Strategy and corporate development teams
- Consultants producing evidence-led recommendations
- Founders and executives testing new directions
- Anyone who has to cite what they claim
Run it in Skillsize — or export it anywhere
Market Attractiveness Assessment exports as a structured SKILL.md file and is MCP-ready, so the same method runs in ChatGPT, Claude, Copilot or your own AI products. Adapt it to your methodology, and the intelligence stays yours — not locked to one vendor.
ChatGPTClaudeCopilotAI Products (MCP)
Related Skill Templates
More Strategy & Research templates →Strategy & Research
Industry Disruption Radar
Researches the forces capable of materially changing an industry — technology, regulation, new entrants, shifting economics and customer behaviour — and ranks them by probability, velocity and impact with early indicators to watch.
Strategy & Research
Strategic Opportunity Scanner
Researches emerging growth opportunities across a sector and its adjacencies and scores each on momentum, market attractiveness, strategic fit and timing so effort goes only to the ones that are real and right for you.
Strategy & Research
Market Entry Signal Review
Researches demand, competition, regulation and economics in a target geography or segment and rules on whether entry conditions are improving or deteriorating, showing the signals behind the call.
Strategy & Research
Innovation Opportunity Scanner
Converts external market and technology signals into a prioritised innovation pipeline, each opportunity carrying a concept sketch, its evidence base and a build, partner or watch recommendation.
Strategy & Research
Strategy Sprint
Develops a board-ready recommendation on a client’s strategic question, drawing on the firm’s knowledge, current market evidence and prior learning to compare options and make the case for a decision.
Strategy & Research
Document comparison
Compares two document versions and reports the meaningful, substantive differences, filtering out formatting churn.