Proposal Brief

What it works from

• Discovery call transcript or client requirements document
• Opportunity background and commercial details
• Firm capabilities and service descriptions
• Rate cards and pricing guidance relevant to the opportunity; rate cards alone where no further guidance is available

What you get back

• One-page internal proposal brief for human review
• Client objectives, scope, constraints and commercial context
• Opportunity fit, value and winnability assessment
• Requirement-to-capability mapping and identified gaps; evidence from comparable case studies where supplied as input material and relevant to the opportunity

Why this is expensive by hand

Proposal work often starts with incomplete discovery notes, ambiguous requirements and commercial knowledge scattered across the firm. In practice it shows up as making sense of discovery: distils a discovery call into the client’s objectives, scope, constraints, timing, budget signals and decision process. The brief separates established requirements from questions that remain open. It is the kind of work that decides whether a recommendation survives scrutiny — and the kind that quietly eats 1–2 weeks of senior time whenever it comes round.

How this Skill produces it

As a Skill, the work is already sequenced. You bring the evidence, and the run produces one-page internal proposal brief for human review plus client objectives, scope, constraints and commercial context. The criteria, ordering and review points that make the answer trustworthy are encoded in the Skill itself — which is the difference between a structured method and a prompt someone pastes in. The practical effect: 1–2 weeks of manual work becomes a ~15 minutes run, held to an identical standard on the tenth engagement as on the first.