Competitive positioning work
Research several competitors on identical fields so the comparison holds.
— Strategy & Research
Researches a named competitor against defined fields — positioning, pricing, hiring, footprint — producing a brief that's comparable across competitors.
1 day → ~10 minutes
Including the external research pass
No coding required
— USE CASES
Research several competitors on identical fields so the comparison holds.
Know a competitor's stated position before you walk into a competitive process.
Build a set of briefs that together describe the field on one consistent structure.
— HOW IT BEHAVES
The mechanics behind this specific template — what it reads, what it calculates, and where a human stays in the loop.
Current external sources on the opportunity set are researched during the run rather than recalled from training data, and every source travels with the output.
Options are compared on the same dimensions, which makes differences meaningful rather than impressionistic.
In strategy & research work, competitor brief is one of those tasks that looks straightforward until you are three documents deep and the details stop agreeing with each other. In practice it shows up as competitive positioning work: research several competitors on identical fields so the comparison holds. The value sits in the rigour, not the typing — yet the rigour is exactly what gets traded away when there is only 1 day of capacity for it.
Here the same job runs as a Skill. Your material goes in; a focused competitor brief on your defined fields comes out, alongside sourced research rather than general impression. The judgement is built in — how items are broken up, what standard they are held to, and where the run stops for a human review. The practical effect: 1 day of manual work becomes a ~10 minutes run, held to an identical standard on the tenth engagement as on the first.
Competitor brief exports as a structured SKILL.md file and is MCP-ready, so the same method runs in ChatGPT, Claude, Copilot or your own AI products. Adapt it to your methodology, and the intelligence stays yours — not locked to one vendor.
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